The brand architecture aims to increase consumer awareness of the different product and service options that the company delivers. Along these lines, the Group has structured its hotel portfolio under the following brands:
NH Collection, for premium hotels located in major capitals across Europe and America. This category seeks to surprise guests by surpassing their expectations.
NH Hotels, for three or four-star urban hotels for guests who demand an excellent location with the best price/quality relationship.

Minor PRO brings together Minor Hotels’ solutions for professionals in one place. From tailored services and exclusive benefits to dedicated programmes and innovative tools, it supports companies, travel agencies and event planners in managing their travel, meetings and events more efficiently.

Minor DISCOVERY is our loyalty programme for all Minor Hotels brands. More than that, member’s rewards and recognition extend to more than 45 brands with more than 1,000 hotels spread across 100 countries within the Global Hotel Alliance.